Ebro Darden has hosted a show on Apple Music’s always-on Beats 1 station since its inception, but now he’s taking on a broader role at the streaming service. Billboard reports this morning that Darden has been appointed as Apple Music’s global editorial head of hip-hop and R&B.
Under this new role, Darden will manage a team of hip-hop and R&B editors and focus on editorial strategies for content releases, Billboard says. He will continue to host his own show on Beats 1 on Monday through Friday from 3PM to 5PM ET.
Further, in addition to his expanded role at Apple Music, Darden will continue to host is hit show on Hot 97 in New York City “Ebro in the Morning” from 6AM to 10AM ET.
Rachel Newman, Apple Music’s global director of editorial, touted the promotion in a statement, praising Darden’s ear for hip-hop and R&B music:
In his own statement, Darden said that one of his goals with his new role at Apple Music is to help artists serve their communities, as well as help those communities thrive – not only in the United States but elsewhere around the world as well:
Darden originally joined Apple Music in 2015, along with Zane Lowe and Julie Adenuga. Today’s announcement, however, sees him taking a broader editorial role rather than purely hosting a show on Beats 1.
